Nothing compares to the feeling of leaving the salon with those bright fresh highlights, but a few weeks and several washes later your hair has faded to a brassy dull mess. Without the regular use of toning shampoo such as Unite’s Blonda, those bright highlights just won’t last. Whether you spend your summer out on the dock, or under a hat, by the end of the summer your blonde will be looking washed out and blah from constant UV rays. A toning shampoo (usually dark purple in colour) will help neutralize those natural yellow pigments that emerge as the sun lightens and fades your colour. With regular use ( as often as a few times a week) your blonde will stay bright and brass free. Don’t be afraid to leave it on for a few minutes either to get optimal results. Purple shampoos can tend to be drying because of the added pigment so be sure to pair it with a deep conditioning treatment to ensure your hair stays bright and moisturized for the summer months.